Having worked within the fitness industry in a marketing capacity with a client, I have found out a lot about how it works. Especially what the do’s and don’ts are with first-hand experience. Here are the top five things that gyms and fitness professionals should know about digital marketing and your online presence.
Geo-Target The Right Audience
This is a huge one to know and really it can go for any industry. The first question I would ask you is are you in a large city like Los Angeles or San Francisco? If so, within the AD manager in Facebook, there is a place where you can create an audience that you can target. This is where you can plug in the right variables of your audience and Facebook will give you an estimated target audience. So the better you know your audience the better chance you will be able to get your content in front of them.
Here’s one of my case studies that show examples of how and where I geo-targeted audiences.
Now if you don’t live in a large city and more like a town of 100,000 or less I would say boost your posts to people who like your page and their friends. All asking clients to tag people who might be interested in what you’re offering in the comment section. That is how you find the right audience in a town of 100,000 or less.
Know Which Hashtags Are The Best
Anyone logical in the fitness industry is on the social media platform Instagram. Their ability to build awareness as a fitness influencer is huge, especially with the right hashtags.
If you don’t know which ones to use, there are more than a few free tools out there online. This one here is the one I like the most.
Customer Service Is A Must
Every question, positive review, and complaint is a possible lead in its own way. Make sure you answer any and all questions in a timely manner. Because most of your time will be working towards building a funnel to create leads.
A Good Website Is Everything
I can’t tell you how many times I have run into a situation where the social media/digital was great but the website it sent people to was horrible. There are only two options to this either sit down for the weekend and learn how to create a smart and simple funnel website or hire someone who knows what they are doing. Even if they just know the basics, that’s better than a website that isn’t user-friendly.
Giving Fitness Industry Value Is Key
Let’s be honest with ourselves the fitness industry is vain and narcissistic. What makes you stand out online from the rest is the value you give to someone. Every post should NOT be about you. Because no one cares about your accomplishments, they want to know how your gym, how your services can help them. Sure you can talk about how you got be a trainer and what kind of workouts you do but remember it’s not about what you like, it’s about what a potential client likes, wants and needs.