A few months back or so Apple unveiled their new iPhone 8 and iPhone X and while there were many awesome new features the one that stuck out the most for me was the augmented reality one. From the video below you can see just a sample of what the possibilities are with augmented reality on the new iPhone.
So what is augmented reality?
Wikipedia says that “it’s a live direct or indirect view of a physical, real-world environment whose elements are “augmented” by computer-generated or extracted real-world sensory input such as sound, video, graphics, haptics or GPS data. It is related to a more general concept called computer-mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. Augmented reality enhances one’s current perception of reality, whereas virtual reality replaces the real world with a simulated one”.
Why should you care?
Games – The video above shows the potential of not what is coming but what will eventually happen to the video and mobile gaming industries. Personally, I think it can bring generations together. Since more Baby Boomers are starting to adapt to smartphones, it will be only a matter of time to when they can play games with their grandchildren over their phones and not have to worry about a game controller. My prediction of what will happen is that there will be an augmented reality game that is comparable to “Angry Birds” and go mainstream. It will be so popular that everyone will want to be able to play it. This is how augmented reality will really kick off.
Education – Since every kid under 18 has a smartphone, it will be only a matter of time until a school district will adopt smartphones into the classroom. For example, take the stereotypical biology class, instead of dissecting a frog, they could use augmented reality see inside the frog. Or they could open a history book and one page shows them a detailed map of the Civil War. Really the possibilities are endless.
Consumer Goods – So many large brick and mortar companies are closing shops or filing for bankruptcy and many are starting to use the pop-up shop approach. But what if say someone like Amazon brought Augmented reality into your ability to shop online. See the picture below as an example. The idea would be to use your smartphone or tablet to see how your product would look in your house or on you. Then with a click of a button, it could be at your house in no time. To me there is no question if this will happen, it’s really just a matter of time.
Traveling – This idea seems the most logical. When you are in a foreign country and don’t know the language, what if you could pull out your smartphone and just fire up a map app that has augmented reality the entire area of what each business is. Plus with universal translators, it’s only a matter of time before you don’t need to be extremely fluent in another language.
Listen, the possibilities are beyond comprehension right now and some might say that it will only be a fad. But that’s what they said about the internet in the 90s and social media in the early 2000s.