After graduation, Kent moved to Los Angeles to work at the Los Angeles Film Festival where he learned both event management and logistics and how to handle talent and media relations. In 2010 Kent moved back home to Central California to work with businesses as a freelance social media manager and digital publicist.
In the early years of building his client base, Kent took internships with both the Fresno Monsters Hockey Team and Visalia Rawhide Baseball Club where he learned the ins and outs of event marketing and publicity. He created and edited video content for the team’s social media outlets, managed the press box during games which included stadium message board & social media platforms, and helped manage the team’s online presence and reputation using social media and web analytical tools. He also managed “game-day” event logistics that included the fan assistance center & assisting with fan questions.
Overall, his work for clients in total have seen over 23+ million impressions, reached over 8+ million people, engaged more than 425,000+ people and have managed over 2,000+ online media buys through Facebook, Twitter, Google AdWords, and YouTube ads. His work is also award-winning with an “Award of Merit” from the Public Relations Society of America: Central California Chapter. He currently is also the digital director on the Social Media Club’s Global Board of Directors, which helps promote social media and create policy throughout the organization’s various chapters. He has overseen and led digital teams of three to eight people for various projects and has helped raise over $50,000 for local charities through client events.
“Kent is one of the most contagiously energizing people I’ve had the pleasure of working with. He is not shy about sharing ideas and laying out strategies on how to execute them. I can’t think of any circumstance where I would not want him on my team.”
“I have had the pleasure of working with Kent for many years and truly he is a professional who knows what he is doing. His knowledge of tools like video editing, social media marketing, Adobe Photoshop, and media relations have been key components and the reason why my company has been able to take the next step in growing into a very positive direction. I would recommend him to anyone looking for online help.”
“I have had the privilege of working with Kent on many projects. As a true social media professional, his ability to navigate the ever-changing media environment and formulate effective strategies based on real numbers and a solid understanding of today’s consumer/brand relationship makes him a highly valuable asset to any project.”