ABOUT

THE CAMPAIGN

Level 7 Fitness

Level Up 4 Extra Life – Video Project
Level 7 Fitness is a gym located in Clovis, California that is tailored to people looking to take their fitness to the next level. Owner Vincent Houle planned to celebrate his second year in business with a charity boot camp and blood drive for the local children’s hospital Valley Children’s Healthcare and the Central California Blood Center.

 

This award-winning video project was part of the overall campaign. I created Instagram videos to promote the event. The idea was to be a series of reminders leading up to the event.

``The overall campaign timeline was from October 1st to November 11th, 2019.``

CAMPAIGN

GOALS & OBJECTIVES

Since this tactic was video-based the goals were to;

BRAND AWARENESS

Reach people interested in both fitness and giving to charity 10 miles around the gym.

CALL-TO-ACTION

To have people take the call-to-action and visit the event website page.

From that my objectives were to;

REACH

Reach over 2,500 people through social media video content.

ENGAGEMENT

Have over 300 people visit the event website page.
``The idea behind the videos were to showcase the owners personality.``

CAMPAIGN

TACTICS

VIDEO CREATION & EDITING

The first 12 videos were short and fun. The 13th video was a funny bloopers reel of the first 12 videos that people could enjoy. The final and 14th video was of the owner getting his long hair cut for charity as the event raised $2,000.

SOCIAL MEDIA - INSTAGRAM VIDEOS / STORIES

I then posted the video strategically on Instagram and Instagram stories throughout the weeks leading up to the event.
``The results of this tactic were more than successful.``

OVERALL

RESULTS

Below were the final results.

0
People Reached
TOTAL REACH

Total Reach: 3,118 People (24.72%+ increase than original objective)

0
Clicks
TOTAL WEBSITE VISITS

Total Website Visits: 392 Clicks (23.47%+ increase than original objective)

``The client was extremely happy with how the content turned out.``

FINAL

CONCLUSION
In total, I was able to meet expectations, achieve the goals, objectives, and stay within the budget for both the overall campaign the video project. To see the overall campaign this project was in click here.

This campaign won an award at the 2020 Public Relations Society of America: Central California Image Awards ceremony. See Below.

  • Public Relations Society of America – Award of Merit: Video Production