The biggest outcome of the campaign was that sales increased by 41% from the previous year.
Website traffic to the company website saw a 26% increase from the previous year.
Online conversion rate saw a 32% increase from the previous year.
Free Delivery offer saw 50+ people use it weekly. Precision Prep was the first company in the city to offer it.
The online workshops saw 33 livestreams produced to the company’s Facebook page with an average of 8 – 12 people watching weekly.
The kindness promotion raised $375, which will feed 7 families for a month and buy 800lbs of fresh produce for a local non-profit food pantry.
People donated over $5,000, which helped make over 1,100 meals that were donated to 19 different facilities (hospitals, nursing homes, grocery stores, pharmacies, etc.) that employed frontline and essential workers.
The social media post about the launch of the initiative reached 10,245 people.
Newspaper articles about the initiative at the Visalia Times-Delta generated a reach of 34,600 people and at the Porterville Recorder a reach of 23,000 people.
- Public Relations Society of America – Award of Excellence: Campaign of the Year
- Public Relations Society of America – Award of Excellence: Community Service Campaign
- Public Relations Society of America – Award of Excellence: Social Media
- Public Relations Society of America – Award of Merit: Brand Reputation