ABOUT

THE CAMPAIGN

Social Media Superstar Awards

Digital Marketing Campaign
The Social Media Superstar (SMS) Awards, honors business pioneers and celebrates extraordinary brand achievements in the social media space. As the first awards ceremony of its kind, the SMS Awards launched in 2020 as a new ceremony that recognized people and brands whose creativity using online platforms created a significant cultural impact.

 

The SMS awards were awarded to brands and pioneers in the social media and digital landscapes in ten categories – from hotels to airlines with four special awards being handed out to individuals and brands whose efforts on social media have changed the modern business world.

``The target audience was business owners and social media & digital marketing professionals within the Southern California area.``

CAMPAIGN

GOALS & OBJECTIVES

Since this was the event’s first year, my goals were simple;

BRAND AWARENESS

Build awareness about the event with business owners and social media & digital marketing professionals within the Southern California area.

ENGAGEMENT

Engage with business owners and social media & digital marketing professionals within the Southern California area about the event.

CALL-TO-ACTION

Obtain web clicks to the ticket sale site through both social media and digital advertising ads.

The biggest obstacle was there was only a month to promote the event online. So the objectives were to;

REACH

Reach 8,000 within the targeted audience.

IMPRESSIONS

Obtain 15,000 Impressions within the targeted audience.

WEB CLICKS

Gain 250 web clicks to the ticket sales page.
``The tactics were simple and straight forward.``

CAMPAIGN

TACTICS

SOCIAL MEDIA MARKETING

I created both Facebook and Instagram ads for the event that was kept with simple text and a call-to-action. Each ad was strategically set to run at certain times each week within the four weeks leading up to the event.

GOOGLE ADVERTISING

I created basic Google ads with two dozen keywords that were related to social media and award ceremonies.

EVENT PHOTOGRAPHY

During the event, I worked on the step & repeat taking photos of the celebrities and high-profiled guests who attended the event.

EVENT CONTENT CREATION

I took photos and videos before, during, and after the event on the short-term idea they use the content for their social media accounts. In the long term, the content created would be used for the marketing of next year’s event.
``The results were more than successful.``

OVERALL

RESULTS

Below were the final results.

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TOTAL REACH

Total reach of the target audience saw 10,442 (30.53%+ increase from original objective)

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TOTAL IMPRESSIONS

Total impressions saw 25,853 (72.35%+ increase from original objective)

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Clicks
TOTAL WEBSITE VISITS

Total website visits saw 252 clicks (0.8%+ increase than original objective)

``The client was extremely happy with how everything turned out.``

FINAL

CONCLUSION
In the short amount of time the event had to be promoted, I was able to surpass expectations when it came to its goals and objectives for the event overall.