Period: November – December, 2020
Client: Tequila Gran Diamante
Subject: Liquor / Beverage
Tequila Gran Diamante is an ultra-premium luxury sipping tequila. This exquisite tequila sealed within a beautiful bottle is a tantalizing adventure on the palate. I was brought on as a freelancer with a third party agency that needed digital support.
Below are the tactics that I used.
After speaking with the client and who they wanted to target, I researched on both the Facebook/Instagram and Google platforms on who would be their best target audiences, so the ADs can be as effective as possible.
From the art and text given to me by the third-party agency, I was given control over the look and feel of how the Facebook and Instagram ADs would be portrayed to the target audience.
From the art and text given to me by the third-party agency, I was given control over the look and feel of how the Google ADs would be portrayed to the target audience.
The overall initial idea was to enhance the brand online. Since this was the first time that Tequila Gran Diamante was using an agency, my only goal was to;
- Increase brand engagement
- Increase brand reach
- Increase brand impressions
From that my objectives were to.
- Increase social media engagement by 50%.
- Increase digital brand reach by 100%.
- Increase digital brand impressions by 100%
Below were the final results.
- Social media engagement saw a 316.53% increase from the previous year.
- Digital brand reach saw an 843.26% increase from the previous year.
- Digital brand impressions saw an 838.49% increase from the previous year.
In this 15 day campaign, I was able to surpass my objectives and have the client be extremely happy with the outcome.