ABOUT

THE CAMPAIGN
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Tequila Gran Diamante

DIGITAL MARKETING CAMPAIGN
Brand Ambassador (Small Agency) and ONEEYEDsocial (Consultant) were in charge of Tequila Gran Diamante’s, an ultra-premium luxury sipping tequila, 2020 holiday online brand awareness campaign. The overall idea of the campaign was to push heavy brand awareness to tequila drinkers in California cities.

 

The target audience were people between the ages of 25 to 55, who loved tequila, high income, and within the top four areas of California. The Bay Area, Sacramento area, Los Angeles area, and San Diego area, which averaged a minimum of 65,000+ people each. The campaign had a timeline of 15 days total, strategically set around Thanksgiving, Christmas, and New Year’s.

``The overall goal was to enhance the tequila’s brand awareness online.``

CAMPAIGN

GOALS & OBJECTIVES

The measurable objectives were to...

ENGAGEMENT

Increase the company’s social media engagement by 50% from the previous year.

REACH

Increase the company’s digital brand reach by 100% from the previous year.

IMPRESSIONS

Increase the company’s digital brand impressions by 100% from the previous year.
``The Brand Ambassador team worked with both a photographer and top-tier models in the Los Angeles area to create a photoshoot with the client's product.``

CAMPAIGN

TACTICS

PHOTOSHOOT

The Brand Ambassador team worked with both a photographer and top-tier models in the Los Angeles area to create a photoshoot with the models and the client’s tequila bottles. This created high-end photos that were used for paid social media marketing.

SOCIAL MEDIA

From the photos created the Brand Ambassador team and ONEEYEDsocial worked on verbiage for the social media marketing ads on both Facebook and Instagram. Once photos and text were finalized, ONEEYEDsocial set up the ads on the backend to the target audience.

GOOGLE ADWORDS

From the general text that was finalized, ONEEYEDsocial set up Google AdWords using the research of two dozen keywords.
SOCIAL AD PROOF 5
Digital AD Copy 3
``The results saw a huge return and completely overshot our objectives in a positive direction.``

OVERALL

RESULTS

Below were the final results.

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ENGAGEMENT

Social media engagement saw a 316.53% increase from the previous year.

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REACH

Digital brand reach saw an 843.26% increase from the previous year.

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IMPRESSIONS

Digital brand impressions saw an 838.49% increase from the previous year.

``The client was more than happy with the results.``

FINAL

CONCLUSION

In this 15 day campaign, the team was able to surpass the measurable objectives and the client be extremely happy with the outcome. While this was a short campaign, it shows the amazingly effective ways that if you have the right team, budget, and target audience, that any company can see success in their social and digital campaigns.