ABOUT

THE CAMPAIGN

Homegrown Organic Farms

Social Media Marketing Campaign
Homegrown Organic Farms is a group of family farmers that have been exclusively growing and marketing certified organic produce since 1998. I helped with online consulting on their freeze-dried fruit product that they sell on Amazon and help create brand awareness.
``The overall campaign was from September to December 2017.``

CAMPAIGN

GOALS & OBJECTIVES

The main goals were to;

BRAND AWARENESS

Raise the overall brand awareness online.

INCREASE SALES

Increase Amazon sales.

ONLINE ENGAGEMENT

Engage the niche audience on Facebook that would have the most relevancy.

From there my objectives were to;

REACH

Reach 250,000 people online within the niche audience.

IMPRESSIONS

Obtain 300,000 Impressions within the niche audience.

WEB CLICKS

Have 5,000 people click over to the landing page.

SALES

Increase Amazon sales by 50%.
``The tactics were simple and straight forward.``

CAMPAIGN

TACTICS

ONLINE MONITORING

I monitored for content about the product and company for both positive and negative news online and social media sites.

SOCIAL MEDIA ADS

I was able to create Facebook ads for a target audience and use A/B testing in each ad.

INFLUENCER RESEARCH

I researched relevant social media influencers that the company would reach out to. Each influencer had to have at least 5,000+ followers that regularly engaged their social media platforms.
``The results were more than successful.``

OVERALL

RESULTS

Below were the final results.

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ONLINE REACH

Total Reach: 399,400 people within the niche online audience. (59.76%% + increase from original objective)

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TOTAL IMPRESSIONS

Total Impressions: 565,831 people ( 88.61% + increase from original objective)

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WEB CLICKS

Total Web Clicks: 7,458 (49.16% + increase from original objective)

0
%
ONLINE SALES

Total Sales: 83% (76% + increase from original objective)

``I was able to surpass the original objectives.``

FINAL

CONCLUSION

In a three-month period, Homegrown Organic Farms saw more success online than in the previous 12 months before. While Amazon sales of their organic freeze-dried product were better than expected, they also saw an increase in traffic to their company site as well.

This campaign won an award at the 2018 Public Relations Society of America: Central California Image Awards ceremony. See Below.

  • Public Relations Society of America – Award of Excellence: Social Media Campaign