ABOUT

THE CAMPAIGN

Level 7 Fitness

Integrated Marketing Communications Campaign
Level 7 Fitness is a private fitness facility located in Clovis, California that is tailored to people looking to take their fitness to the next level. Owner and coach Vincent Houle brings the latest in cutting-edge training techniques to help upgrade your fitness.

 

The Give Back Blood & Sweat Event was created to celebrate Level 7 Fitness one year anniversary of being in business. The idea was to give back to the community by having both a charity fitness boot camp that raised money for the Central Valley Veteran’s non-profit organization and a blood drive with the Central California Blood Center.

``The overall integrated marketing campaign was from October 1st to November 10th 2018.``

CAMPAIGN

GOALS & OBJECTIVES

The main goals were to;

MEDIA AWARENESS

Build awareness through local media outlets and local event websites.

EVENT AWARENESS

Build awareness about the event within the local community overall.

COMMUNITY AWARENESS

Build awareness about the event with people who like fitness and like to give to charity.

From there my objectives were to;

GIVING

Have over 12 people give blood to the Central California Blood Center.

DONATION

Raise over $250 for the Central Valley Veteran’s organization.

ATTENDANCE

Have more than two dozen people attend.
``The tactics were simple and straight forward.``

CAMPAIGN

TACTICS

SOCIAL MEDIA MARKETING

Organic content was created with the idea in mind to tell people the event was to give back to the community.

SOCIAL MEDIA ADS

I created ads that targeted people who were into fitness and gave to charitable causes and within a 10-mile radius of the gym.

INFLUENCER OUTREACH

I tagged other local gyms in the area in the comments on Facebook posts to ask them to share it on their own social media platforms.

EVENT LOGISTICS

On the day of the event, I helped manage the media, vendors that attended and took photos throughout the day.

MARKETING MATERIALS

I created a flyer that we put at the local children’s hospital, military recruitment offices, other local gyms, and half a dozen Starbuck Coffee shops in a 5-mile radius.

WEBSITE / LANDING PAGE

I created a landing page about the event on the gym’s website, so anyone on the website could find information about the event if they didn’t see the content on Facebook or Instagram.

MEDIA RELATIONS

I pitched both newspaper and TV outlets talking about the owner who was fresh out of college and started his own gym, who wanted to give back to the community.
``The results were more than successful.``

OVERALL

RESULTS

Below were the final results.

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PEOPLE GIVING BLOOD

Total People Giving Blood: 24 people, which will help at least 72 people at local medical facilities.

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ATTENDANCE

Total amount of people attending the event was 51. (112.5% + increase from original objective)

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RAISED

Total Raised For Charity: $1,200 / (380%+ increase from orginal objective)

``We were able to surpass the fundraising goal with $1,200 going to the local Veteran's Charity Organization.``

FINAL

CONCLUSION

In the short amount of time the event had to be promoted, I was able to surpass the gym’s expectations when it came to its goals and objectives for the event overall. The main objectives were met and then some.

This campaign won an award at the 2019 Public Relations Society of America: Central California Image Awards ceremony. See Below.

  • Public Relations Society of America – Award of Merit: “Campaign of the Year”
  • Public Relations Society of America – Award of Excellence: Community Service Campaign