ABOUT

THE CAMPAIGN

Precision Prep

Integrated Marketing Campaign
Precision Prep, Visalia’s premier meal prep company, offers meal prep services for people seeking help to live a healthier lifestyle in Central California. We offer healthy pre-portioned signature dishes created by a certified nutritionist or customized meals built to your specific needs. Because we have meals designed with you in mind. They offer convenient pick-up locations or delivery to your home or business.

 

This was the first time they had someone helping with their online brand, the idea for me was to come in and give the company a complete overhaul online with content and the overall marketing plan. So the “Healthy Food, Healthy Life” campaign was created.

``The overall integrated marketing campaign was from April 1st to December 31st 2019.``

CAMPAIGN

GOALS & OBJECTIVES

The main goals were to;

ONLINE SALES

Raise overall online sales on the company website.

CONVERSION RATE

Raise the customer conversion rate.

WEBSITE TRAFFIC

Gain more website traffic through digital marketing.

BRAND AWARENESS

Build more brand awareness within the local community.

From there my objectives were to;

SALES

Raise overall sales by 5%.

CONVERSION

Raise the customer conversion rate by 50%.

TRAFFIC

Gain more web traffic through digital marketing by 25%.

AWARENESS

Build awareness through “reach” and “impressions” by 50%.
``The tactics were simple and straight forward.``

CAMPAIGN

TACTICS

SOCIAL MEDIA MARKETING

In the nine-month period, I created organic posts about the various dishes offered, what monthly meal prep events were coming up, how people can sign up for the weekly newsletter, and what catering services were offered.

SOCIAL MEDIA ADS

I created both Facebook and Instagram ads that I kept with simple text and a call-to-action. Each ad was strategically set for various events or promotions that targeted certain audiences within the local community.

VIDEO CREATION / EDITING

I created 30 to 60-second videos for Facebook and Instagram showcasing the monthly meal prep events.

PHOTOGRAPHY

I took several photos of various dishes Precision Prep offers. I also took photos of various monthly meal prep events.

MARKETING MATERIALS

I restarted the weekly email newsletter, which reminded people orders were due, what events were happening each month, and new dishes added to the menu.

WEBSITE DESIGN

I went through each page of Precision Prep’s current website and updated verbiage with SEO of meal prep/food text so search engines can find the website.
``The results were more than successful.``

OVERALL

RESULTS

Below were the final results. All results below show an increase from the same 9 month period from the previous year.

0
% +
SALES

Online sales rose 9% + from the previous year.

0
% +
REACH

Total reach saw a 54% + increase from the previous year.

0
% +
IMPRESSIONS

Total impressions saw a 67% + increase from the previous year.

0
% +
TRAFFIC SOURCE

Website traffic coming from digital marketing saw a 76% + increase from the previous year.

0
% +
CONVERSION RATE

Website conversion rate saw a 247% + increase from the previous year.

``The client was extremely happy with how everything turned out.``

FINAL

CONCLUSION

The main objectives were successful as I was able to surpass Precision Prep’s expectations when it came to its overall goals and objectives.

This campaign won an award at the 2020 Public Relations Society of America: Central California Image Awards ceremony. See Below.

  • Public Relations Society of America – Award of Merit: Social Media Campaign