Period: January – June 2014
Client: Attorney Ralph Kaelble
Subject: Political Race
The 2014 June election brought one of the biggest district attorney races Tulare County has seen in many years. The incumbent Tim Ward was fighting to keep his position against defense lawyer and newcomer to the political race Ralph F. Kaelble.
Tulare County is still very traditional when it comes to politics and Since Mr. Kaelble was new to the Tulare County political scene our biggest objective was to introduce him to as many people, both from events, traditional marketing. My challenge was to help his online presence gain traction in a county where social media is not mainstream.
Below are the strategies and tactics that I used before, during, and after the event.
- Facebook: For 6 months I helped create content and monitor what people were saying. As election night came closer, I was given full access to create more content on a frequent basis.
- Facebook Ads: With a solid budget ad budget, I was able to geo-target voters with ads in different parties, age groups, and what types of campaigns they supported.
- YouTube: I helped edit and create video content for the Facebook page after many interviews and debates.
- Monitoring: Every day during the campaign, I monitored for content about my client and the opposition, for both positive and negative news in mainstream media and social media sites.
Below are the results:
- 2,432 Likes
- 276,735 People Reached
- 733,940 Impressions
- 22,887 People Engaged
- 46,662 Web Clicks
While my client didn’t win the election, we did win the online presence overall with the results above.